The Quality Standard

01. Built for the Surface Interval

Quality isn't a buzzword at Driftwood Deep; it’s our primary strategy for ocean advocacy. We believe the most sustainable garment in the world is the one you don’t have to replace.

Every piece we create is designed to survive the transition from the deck of a dive boat to the coastal streets, like my coastal hometown of Folkestone, Kent, in the UK. We don’t do fast fashion, and we don’t do flimsy fabrics. We build gear for people who live for the water.

Feature Our Standard
Heavyweight Fabrics We prioritise high-GSM organic cotton. It’s thicker, more durable, and provides a natural barrier against the coastal wind. It feels substantial because it is.
Water-Based Pigment Inks We use advanced DTF technology with water-based pigment inks. This ensures our prints are flexible, breathable, and salt-resistant—no cracking, no peeling, and no toxic plastic feel.
OEKO-TEX® Certified Safety for your skin and the sea. Our inks meet strict ecological standards to ensure that no harmful chemicals are washed into our waterways.
On-Demand Production To minimise waste, we print in small batches or on demand. This prevents the "deadstock" landfill crisis common in the traditional fashion industry.

03. Quiet Advocacy: No Cheesy Slogans

We intentionally avoid the loud, neon-coloured slogans often found in scuba apparel. Our design philosophy is "Quiet Advocacy." We create minimalist, premium gear that quietly identifies you as a diver.

By focusing on superior textures and understated marine-inspired designs, we create conversation starters. When someone asks about your gear, that’s your opening to talk about the ocean. The clothes start the conversation; you provide the education.

04. The Folkestone "Salt-Air" Test

Every sample in our collection is tested right here in Folkestone. From the grit of the Folkestone Harbour Arm to the humidity of a post-dive changing room, if a garment can’t handle the rugged Kent coast, it doesn't get the Driftwood Deep stamp of approval.

05. Care for the Long Haul

To ensure your gear lasts for years of expeditions:

  • Wash Cold: It’s better for the fabric and the planet.

  • Hang Dry: Protect the integrity of the water-based prints and the cotton fibres.

  • Skip the Iron: If you must, iron inside out to protect the design.

Why do some of your photos look like digital art?

At Driftwood Deep, we believe in the power of storytelling. While most of our product shots are real-life captures from the coast, we occasionally use 'Digital Field Guides' and AI-enhanced imagery to visualise the magic of the ocean in ways a traditional camera sometimes can’t. These 'conceptual captures' allow us to share the spirit of the deep and the dream of adventure, even when we're miles away from the reef. It’s our way of blending modern technology with our ancient love for the sea.

The Folkestone Mission

From the rugged coast of Folkestone, Kent, to the depths of the blue. We create gear for the surface interval that works as hard as you do for the ocean. No cheesy slogans - just high-quality clothing and a direct commitment to marine conservation. Wear the change the ocean needs.

- Jade | Founder & PADI Divemaster