BECAUSE YOUR STYLE SHOULDN'T STOP AT THE WATER'S EDGE ๐ŸŒŠ MADE FOR THE SURFACE INTERVAL ๐ŸŒŠ DESIGNED IN THE UK ๐ŸŒŠ FOR THE BOAT DECK, THE BEACH, AND EVERYWHERE IN BETWEEN.
BECAUSE YOUR STYLE SHOULDN'T STOP AT THE WATER'S EDGE ๐ŸŒŠ MADE FOR THE SURFACE INTERVAL ๐ŸŒŠ DESIGNED IN THE UK ๐ŸŒŠ FOR THE BOAT DECK, THE BEACH, AND EVERYWHERE IN BETWEEN.

Made for Deep Sea Souls

Iโ€™m Jade - a PADI Divemaster, paddleboarder, wild swimmer, and lifelong ocean explorer. Iโ€™ve always loved the vintage look of old-school surf and skate culture, except I canโ€™t skate (or surf) to save my life. I'm a SCUBA DIVER. So, I created these pieces to bridge that gap: relaxed streetwear for anyone who carries the salt with them, long after the wetsuit comes off.

JADE โ™ก

Read My Story

introducing the 1990 Archive

A shout-out to classic 90s boardwalk culture - think bold prints and colourful pastels, elevated for the modern female scuba diver and the ocean-obsessed.

'Because even when you're back on land, your love for the ocean shouldn't stop.'

- JADE โ™ก

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